What’s the secret to writing excellent website content? You may be surprised by the answer, because it doesn’t involve writing. It’s editing. There’s a reason why professional copywriters never send unedited content to clients. Embarrassment. The initial draft is an unpolished, rambling stream of consciousness with (if we’re lucky) the odd nugget of sparkling brilliance. […]
This post is about Google RankBrain. You’ll learn what it is, how it works and (most importantly) how to prevent RankBrain from breaking your SEO. When it comes to building your online presence, Google keeps moving the goalposts. Frankly, it’s annoying. According to Neil Patel, who knows about these things, Google’s algorithms are changed 500-600 […]
“We utilise blue sky thinking to leverage innovative solutions. Let’s touch base.” Huh? What is it with business jargon? At best, it sprays a mist of vagueness over your content. At worst, it makes you look dumb. OK, take a deep breath. I’m about to have a good old rant about 5 examples of business […]
Have you seen any hideous websites lately? You know the ones. They make you want to lie down in a darkened room and cover your eyes – either from embarrassment or eye strain. I like bad websites. Seriously, they make me happy. I cheerfully tonk about on the internet seeking out abominable website content. And […]
The thing about networking events… You collect lots of business cards. I was going through them the other evening. Yeah, rock n roll. But hey, I was in a sorting kind of mood. Anyway, one hideous word kept popping up. This word isn’t just on business cards. It appears everywhere with such mind-numbing regularity that […]
How long do people stay on a web page before leaving? Not very long. The boffins at Microsoft carried out some research recently and apparently, the average page time is less than 1 minute. One minute. Jeez… But hang on, because this is where things get interesting. After all, we’re talking about pesky humans. We […]
In this post you’re going to learn how to improve your website content. There will be useful tips. But before I get to the tips, here’s an important question: How long does it take to make an impression on your website visitor? 5 seconds. Yep, the average internet user has the attention span of a […]
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