Please would you do something for me, dear blog reader? Type “elephant banana wobble” into a search engine. Oh go on, I dare you.
I’m going to stick my neck out here and guarantee that this blog will appear at the top of page 1. Why? Because I’ve made “elephant banana wobble” the keyword phrase in this blog and tagged it up to its eyeballs.
Now I’m not suggesting that “elephant banana wobble” is a popular search term on the internet. Obviously. But it does bring me, in a roundabout fashion, to the subject of this blog. Keyword stuffing.
What is keyword stuffing?
Keyword stuffing is the practice of shoving as many keywords as possible onto a page in order to increase search engine rankings. There was a time when this worked a treat. You could fool the Google algorithms by using completely random but immensely popular search terms. “Sex” and “porn” were, as you can imagine, particularly prevalent on websites that bore no relation to sex and porn. Knitting patterns, say. Or elephants.
Alternatively, you could just over-use keywords. Imagine, if you will, a world in which “elephant banana wobble” was one of the most popular search terms ever. Yes I know, but bear with me... Back in the day, I could write a paragraph that consisted of pretty much nothing except elephant, banana and wobble. Or - and this one’s sneaky - I could use text that matches the colour of the background so that only Google could see it.
Either way, my website would be unreadable.
The dangers of keyword stuffing
Google has long since wised up and now has various clever ways to spot irrelevant or over-stuffed keywords. Worse, if it suspects cheating, you may be banished to the outer reaches of Nowhereland or get deleted completely. You shall be spam. Not only that, you shall be spam on page 5 of Google.
In other words, keywords stuffing is risky. Google will notice.
Using keywords responsibly
The eagle-eyed amongst you will have noticed that I have used the exact term “elephant banana wobble” in the title and 5 times in this blog. Actually, it’s now 6 but you get the picture.
Google rewards websites that use keywords sparingly and in proportion to the word count. Its robots will smile upon original copy with keywords relevant to the subject. Most importantly, a human visitor will be able to read your content.
If in doubt, hire a professional web content writer. Better still, hire me.