Newsletter copywriting

Engaging, useful content for your readers

Shock! Newsletter copywriter ditches the blah-blah

Newsletters are powerful tools. The trouble is, most of them get instantly deleted. They’re boring — nothing more than virtual fish and chip wrappers.

As a newsletter copywriter, I ditch the blah-blah and create content that people look forward to receiving.

They will be useful, informative and unique. Why? Because unlike those of your competitors, your newsletters will be all about the reader.

Newsletter content your competitors will wish they’d sent 

Your newsletters will build customer relationships, create brand awareness and showcase your industry expertise so brilliantly that your competitors will kick themselves. However, one subject will be avoided.

Your news. (Sorry)

Seriously, recipients don’t care about your news. Instead, they want information that they can actually use. So here’s how I can help you (and your reader):

  • Expert hints and tips, gratefully received because they add value
  • Answers and solutions to common problems
  • Subject lines which avoid the spam folder
  • A consistently engaging, likeable voice which builds a personal connection with the reader

Newsletters that people look forward to

Over time, your business will get a reputation that your competitors would die for.

You’ll become lodged in people’s minds as the go-to place for expertise, information and knowledge. They will look forward to receiving your newsletters.

And, when they need your services, guess who’ll be top of mind? Yep, that’ll be you.

I love coming up with subject ideas — so let’s take newsletter writing off your to-do list and get them working properly for you.

Call Helen Beckingham on 07765 520 624. Let’s have a chat, and you’ll get at least one idea for free.

Prefer to write? No problem.