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Website content… How to engage, persuade and convert

Website content… How to engage, persuade and convert

How long does it take to make an impression on your website visitor? I don't want to depress you or anything but... 5 seconds. Yep, you have 5 seconds. The average internet user has the attention span of a gnat. An impatient, peevish gnat with better... read more »

If copywriting is the beauty, strategy must be the beast

If copywriting is the beauty, strategy must be the beast

With thanks to Peru Buesa at Gozen Media.  Writing copy for your business website and social media is a delicate business. You can use digital channels to explain who you are and... read more »

When websites go bad...

When websites go bad...

I like bad websites. Seriously, they make me happy. I cheerfully tonk about on the internet looking for online shockers. And then I ring up the company, politely diss their website and offer to make it better for them. This works surprisingly well. Anyway, I’m guessing you don’t... read more »

Meaningless buzzwords... And how to avoid them

Meaningless buzzwords... And how to avoid them

The thing about networking events… You collect a lot of business cards. I was going through them the other evening. Yeah I know. Rock n roll, huh? But hey, I was in a sorting kind of mood. Anyway, one hideous word kept popping up. In fact, this word... read more »

5 ways to create catchy blog titles

5 ways to create catchy blog titles

If you write a blog, you need lots of readers. Well yeah, duh. You knew that already. But here’s the thing: kick-ass content isn’t enough. To draw a wider readership you need an attention-grabbing, irresistibly catchy blog title. It’s a no-brainer. Given a choice of several blogs on... read more »

A blog about words, and how not to be a batie-bum

A blog about words, and how not to be a batie-bum

According to the Global Language Monitor, there are 1,025,109.8 in the English language. I’m not sure what .8 of a word is, but there you are. With that many to choose from, you've no excuse for failing to say exactly what you mean. Actually, you have. English may... read more »

How to write a strapline

How to write a strapline

Straplines are tricky little blighters. They’re supposed to say everything about your business – who you are, what you do and why it’s great for your customer. And you’ve got to do all that with a tiny handful of words. “Does exactly what it says on the tin” read more »

3 things that make your website truly awful

3 things that make your website truly awful

Have you come across any truly hideous websites lately? You know, the kind that make you want to lie down in a darkened room and cover your eyes - either from embarrassment or because they've given you eye strain. I like bad websites. Seriously, they make me happy.... read more »

How not to network

How not to network

At a networking event recently, a chap came up and glanced at my name badge. “Oh dear”, he said. “You’re a copywriter. I can't sell to you.” And then he walked off. Nice one, mate. But hey, I'm always on the lookout for blog ideas so I guess... read more »

Want to make your website content sparkle? Here are 3 tips

Want to make your website content sparkle? Here are 3 tips

What’s more likely to grab your attention? A formal business speech, or an animated friend telling you a story? Well it's the friend, obviously. Because they’ll be talking conversationally and throwing in a question now and then. Actually, the same principal applies to business writing. We pay more... read more »

You won't read this blog

You won't read this blog

Most of you won’t be paying much attention so I’ll get to the point. Nobody reads properly when they’re online. In fact, I’ve already lost a load of you because 36% will have scarpered immediately. To use a bit of web jargon, they’ll have “bounced" - left before... read more »

How not to suck at blogging: 5 ways to write successful blog posts

How not to suck at blogging: 5 ways to write successful blog posts

You’ve probably heard. Blogging is a guaranteed way to attract new customers. It’s a sure-fire SEO tactic and Google will smile fondly upon websites that blog regularly. Well, it’s true. Blogs are the best way to tempt more people onto your website. But the idea is to convert... read more »

How to make a copywriter happy? Give them a clear brief

How to make a copywriter happy? Give them a clear brief

The other day I was approached by a client who asked me the following question: “Can you make my product sound nice please?” “Yeah sure,” I replied. “What’s the product and who are you selling it to?” Dear reader, my abject failure in getting a clear answer to... read more »

The Hummingbird update - what you need to know

The Hummingbird update - what you need to know

Just in case you missed it, Google has been spring cleaning again. According to an announcement last week, Hummingbird is fluttering its algorithmic wings all over the internet as we speak. Some SEO types have been getting their feathers ruffled by Hummingbird.  Apparently, it's been flying around the... read more »

3 free tips on how to write a call to action

3 free tips on how to write a call to action

You can write the most compelling, engaging web copy in the world. But if your call to action is "click here", it’s a wasted effort. Your call to action (CTA) is the most important part of your website. It’s where you motivate your visitor to perform a task... read more »

Why copywriters are expensive

Why copywriters are expensive

I'm going to make an educated guess about you. You pay a hairdresser to cut your hair and hire a mechanic to mend your car. When your boiler breaks down you get a plumber to fix it. For jobs that you can't do yourself, you employ a professional. read more »

Is your website all about you? How to avoid weeing on your customers

Is your website all about you? How to avoid weeing on your customers

Are you sitting down? Good, because I’m about to say something shocking. Copywriters don’t care about you. OK, I’m overdoing it a bit. Obviously, we do care about you but the fact is, we care about your customer more. If you want more business through your website, there... read more »

Website fonts... A very simple guide

Website fonts... A very simple guide

Choosing a website font is like deciding on a party outfit. Get it right and you look cool. Get it wrong and everyone thinks you’re a plonker. Your font sends a message. It tells your reader where your business stands, lets them know how seriously they should take... read more »

5 really good reasons why you need a blog

5 really good reasons why you need a blog

Forgive me for coming over all parental, but have you done any blogging lately? And if not, why not? Hmm? If you're not posting regular blogs on your website then you're missing a trick. In fact, you're missing a whole boxful of tricks. Here are 5 really good... read more »

Why copywriters talk to themselves

Why copywriters talk to themselves

I spend most of my working day talking to myself. No, don’t make that face. I realise this makes me sound bonkers, but I spend a lot of time writing. And then I read it out loud. Actually, I mutter. Then I delete, type, mutter some more and... read more »

Is your website losing you money? Answer these 3 questions

Is your website losing you money? Answer these 3 questions

Take a close look at your website. Be honest. Is it working? Or are most of your visitors doing this...? Let's be frank. The average web surfer has the attention span of a 5 year old. A really busy... read more »

F-words and the web content writer

F-words and the web content writer

I've been wondering whether or not to write this blog. Why? Because I'm about to give away the biggest secret to successful web writing. Once you know this, you'll be able to transform your website content into compelling, easily-readable stuff that keeps your visitor on the page... and... read more »

Why SEO copywriters like penguins

Why SEO copywriters like penguins

SEO firms have been getting very upset with Google recently. The reason? Pandas and penguins. No, not the cuddly things that look cute on nature programmes. Pandas and Penguins are algorithmic updates that Google regularly sends out, warrior-like, to re-rank websites. The latest Penguin shuffled out just before... read more »

Keyword stuffing and elephant banana wobble

Keyword stuffing and elephant banana wobble

Please would you do something for me, dear blog reader? Type “elephant banana wobble” into a search engine. Oh go on, I dare you. I’m going to stick my neck out here and guarantee that this blog will appear at the top of page 1.  Why? Because I’ve... read more »

How to look unprofessional, lazy and dumb

How to look unprofessional, lazy and dumb

I have a slightly unhealthy obsession with words. More specifically, I have a thing about bad grammar and spelling mistakes.  Here’s a brilliant example… Er, I beg to differ. Writing is about communication. I don’t care whether it’s an email, text... read more »

5 reasons why you shouldn't write your own web copy

People ask me occasionally, “Why should I pay someone to write my web content for me?”  Good question. You’re more than capable of stringing a sentence together. You know the difference between a full stop and an ellipsis… How difficult can it be? Here are 5 reasons why... read more »