What’s the secret to writing excellent website content? You may be surprised by the answer, because it doesn’t involve writing. It’s editing. There’s a reason why professional copywriters never send unedited content to clients. Embarrassment. The initial draft is an unpolished, rambling stream of consciousness with (if we’re lucky) the odd nugget of sparkling brilliance. […]
In this post you’ll learn how to write blog posts like a pro. It covers pretty much everything – choosing a topic, creating the perfect headline, formatting, conversational writing tips and professional editing techniques. OK, let’s get the bad news out of the way. Since the arrival of Google RankBrain you can’t post just any […]
“What do you do?” “I’m a copywriter.” “Oh great! Um… “ What’s a copywriter? I can tell that people want to ask, but they’re embarrassed I guess. Others may have a vague idea… Something to do with spelling and grammar? A few think they know, but don’t. This post is for everyone who’s ever wondered. […]
Why spend your hard-earned cash on a copywriter? They’re expensive. Why bother? After all, you can write and spell. Grammar isn’t a problem. Heck, you even know the correct use of a semi-colon; and you know tons of stuff about your business. What’s the big deal? Well, that’s the first problem. You know tons of […]
Taglines are tricky little blighters. With just a tiny handful of words, they should sum up your business and demonstrate its benefits. How the heck are you supposed to do that? In this post, I’m going to give you 3 tips to make things easier. 1. Keep it simple Don’t try and be clever. Your […]
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바둑이 on What is Google RankBrain? And Why Should You Care? Excellent way of describing, and nice piece of writing to ...